Americanization of Canada

Former Canadian Prime Minister, Trudeau once compared living next to America to sleeping with an elephant. He said, â€Å"You can not help but be aware of its every movement. † American culture influences not only Canadian culture but also the culture of every country in the world. Sneakers, blue jeans, burgers, and Hollywood blockbusters are only some of the many ways American culture impacts everybody.One of the most telling signs of Americanization seems to be the spread of American burgers and cola to nearly every country on earth, crowning the United States as the king of pop culture. Since the start of the 21st century, the massive role that the United States plays in every aspect of Canadian life continues to grow more apparent. Canada and America are each others main allies because of their proximity in terms of culture, history and geography. Canada’s floundering identity is slowly diluting and digressing towards a more assertive American way of life.By choosin g to model their society and economy after America's, the threat of Canada failing to create a distinctive heritage for itself becomes much more realistic and apparent. By defining America, their society, and economy one can see the threat of Canada losing its heritage is increasing. The Canadian and American relationship is much like the relationship of Siamese twins. They can not be separated without one of them dying and they can not be apart no matter how hard they try.This makes it even more difficult for Canada to establish their own identity and purpose because America’s cultural influences are so profound and apparent in Canadian culture and way of life. No matter how hard they try, Canada’s culture will always be intertwined with America’s culture. The media is one major way that America has influenced Canada. Canada does not have a true identity and from an outsider of both countries, they will often confuse America and Canada.

Alcoholism people

Chronic and often progressive illness involving the excessive inappropriate ingestion of ethyl alcohol, whether in the form of familiar alcoholic beverages or as a constituent of other substances. Alcoholism is thought to arise from a combination of a wide range of physiological, psychological, social, and genetic factors. It is characterized by an emotional and often physical dependence on alcohol, and it frequently leads to brain damage or early death. (Nicholas, 2001) Some 10 percent of the adult drinkers in the U. K. are considered alcoholics or at least they experience drinking problems to some degree.More males than females are affected, but drinking among the young and among women is increasing. Consumption of alcohol is apparently on the rise in the U. K. , countries of the former Soviet Union, and many European nations. This is paralleled by growing evidence of increasing numbers of alcohol-related problems in other nations, including the Third World. (Richard, 2006) Effects Alcohol has direct toxic as well as sedative effects on the body, and failure to take care of nutritional and other physical needs during prolonged periods of excessive drinking may further complicate matters. Advanced cases often require hospitalization.The effects on major organ systems are cumulative and include a wide range of digestive-system disorders such as ulcers, inflammation of the pancreas, and cirrhosis of the liver. The central and peripheral nervous systems can be permanently damaged. Blackouts, hallucinations, and extreme tremor may occur. The latter symptoms are involved in the most serious alcohol withdrawal syndrome, Delirium Tremens, which can prove fatal if not treated or treated improperly. (Donald, 2000) This is in contrast to withdrawal from narcotic drugs such as heroin, which, although distressful, rarely results in death.Recent evidence has shown that heavy–and even moderate–drinking during pregnancy can cause serious damage to the unborn ch ild: physical or mental retardation or both; a severe expression of this damage is known as fetal alcohol syndrome. (Richard, 2006) Genetic and Behaviour factors Alcoholism is considered a disease which runs in families and results from genetics. According to Edenburg, â€Å"Alcoholism is a disease of the mind and body similar to other diseases like cancer†. Alcoholism is like cancer because both are based on the genes of the person, Edenburg feels.Edenberg is Chancellor's professor at the Indiana University School of Medicines and was the lead researcher for the study. Edenburg believes that even though there is not one single â€Å"gene that causes alcoholism†, the statistical link between genes and the risk for alcoholism is powerful. He has researched the GABRA2 gene, which is one of many genes that produce parts of the receptor for the brain's primary inhibitory neurotransmitter, GABA (Edenburg, 2004). Edenburg believes that the link between alcoholism and this ge ne is the strongest.His evidence came from the study he conducted that involved 2282 individuals from 262 families, all picked because each had 3 or more alcoholic family members. The Collaborative Study on the Genetics of Alcoholism (COGA) has been working on the study for years. COGA is a federally funded effort whose objective is to identify and characterize those genetic factors. Over 1,000 alcoholic subjects and their families are in the study, with researchers conducting comprehensive psychological, physiological, electrophysiological, and genetic analyses. Several traits, or phenotypes, have been identified by the study that seem to be linked to genetics.Although environmental aspects are very important, these studies give solid evidence that genes play a major role. Adoption studies have also supported the role of inheritable factors concerning alcoholism (Fitzgerald, 1988). Researchers studied males and females that were adopted, comparing them with non-adopted siblings. Bo th males and females of alcoholic and non-alcoholic parents were also studied. A child with alcoholic parents is four times as likely to become alcoholic than one with non-alcoholic parents, even if the child was adopted and raised in non-alcoholic families.(Ann & Gary, 2004) If adopted children with alcoholic parents whom lived with non-alcoholic foster parents are still four times more likely to become alcoholics, it proves that genes are more to blame. Furthermore being raised by a biological alcoholic parent did not increase the likelihood of developing alcoholism (Fitzgerald, 1988). Robert Karp, PhD, is the program director for genetics at the National Institute on Alcohol Abuse and Alcoholism. He says that the end stage of alcoholism looks fairly similar, but there are many different ways to get there, so there are probably many different genetic causes (Elliot, 2001).Although some data points to a genetic basis for alcoholism, other studies go in the other direction. A study published in Science News that tested 356 pairs of twins showed minimal correlation with alcoholism and genetic factors. The report supports the opinion of many scientists that think environmental factors play a larger role in alcoholism than genes (Bower, 1992). The study was among women of all ages and among men with drinking problems that surfaced in childhood.The researchers tested 85 pairs of male identical twins and 44 pairs of female identical twins (sharing the same genes), and 96 pairs of male fraternal twins and 43 pairs of female fraternal twins (sharing half of their genes), along with 88 pairs of opposite-sex fraternal twins. (Donald, 2000) To choose the sets of twins, the researchers would find on twin who had undergone treatment for alcohol dependence or abuse, then sought out the other twin. The study suggests that family influences have a greater effect on these people than their genes do, reports psychologist Matt McGue of the University of Minnesota and his collea gues.McGue feels that environmental factors are more to blame for the development of alcoholism with this study as evidence. McGue's team also reports that genes play a larger role in alcoholism for the men whose problem emerged during childhood. According to McGue, â€Å"Although the data emphasize environmental influences on alcoholism, they also indicate that consistent delinquent and cruel behavior derives from important genetic effects. â€Å"((Nicholas, 2001) Some experts consider alcoholism to not only derive from genetic causes, but also environmental causes.According to Donald, family studies have repeatedly confirmed that the risk of alcoholism is higher among parents, siblings, and children with relatives that are alcoholics. While genetics may play an important role, there are other factors that can influence individual biological susceptibility to the effects of alcoholism (Donald, 2000). The fact that alcohol abuse is linked to behavioral and environmental factors le ads to the point that genetics act together along with other non-genetic factors (Mawr, 2002). Alcohol abuse is very likely to involve multiple genes that control various aspects of the biological response to alcohol.Environmental factors amplify the chance of alcoholism when mixed with these genes(Heath and Nelson, 2002). Some experts agree that both genetics and environmental factors play equal roles in alcoholism. According to Howard J. Edenberg, alcoholism is a â€Å"complex disease†, which means that many genes as well as environmental factors play a role. It is known that addiction runs in families, but how is it transmitted? Are we born with an ‘addiction gene' or with an ‘addictive personality', or are we taught addictive behavior by our family and society? This classic question of nature vs. nurture is answered with a qualified â€Å"both.† (Heath and Nelson, 2002) Psychoanalytic theories make some intuitive sense since many alcoholics have immatur e social skills. They often turn to alcohol to help cope with life stresses. Despite this intuitive appeal, there are little prospective data to support these theories. An alcohol dependent person may exhibit dependent traits, however, these traits are just as likely to result from chronic alcohol use as they are to lead to it. (Ann & Gary, 2004) Even if correlations exist between alcohol abuse and dependent personalities, it is not clear which is the cause and which is the effect.Treatment Treatment of the illness increasingly recognizes alcoholism itself as the primary problem needing attention, rather than regarding it as always secondary to another, underlying problem. Treatment is administered in specialized residential treatment facilities, separate units within general or psychiatric hospitals, outpatient clinics, and physicians' offices. (Richard, 2006) As the public becomes more aware of the nature of alcoholism, the social stigma attached to it decreases, alcoholics and th eir families tend to conceal it less, and diagnosis is not delayed as long.Earlier and better treatment has led to encouragingly high recovery rates. (Donald, 2000) In addition to managing physical complications and withdrawal states, treatment involves individual counseling and group therapy techniques aimed at complete and comfortable abstinence from alcohol and other mood-changing drugs of addiction. Such abstinence, according to the best current evidence, is the desired goal, despite some highly controversial suggestions that a safe return to social drinking is possible.Addiction to other drugs, particularly tranquilizers and sedatives, poses a major hazard to alcoholics. Antabuse, a drug that produces a violent intolerance for alcohol as long as the substance remains in the body, is sometimes used after withdrawal. (Doug, 2005) Alcoholics Anonymous, a support group commonly used for those undergoing other treatment, in many cases helps alcoholics to recover without recourse to formal treatment or facilitates sustained remission in those who completed formal treatment.Two pharmacotherapies, naltrexone and acamprosote, have recently been shown to reduce the chances for relapse to alcohol dependence when used in combination with psychosocial treatment. Conclusion After reading through many articles about how Alcoholism is a disease, I found that the evidence proving it false was a lot greater than evidence proving it was in fact a disease. The research and facts provided revolved around a physical change in ones system, or â€Å"tolerance†.With any substance that is introduced to the body, it becomes familiar with it and can withstand more of a dose that normal. This does not mean that one is becoming â€Å"dependant† on it or will have trouble not using the substance. It simply means that his body is adjusted to the levels that he his inducing. The process is similar to that of exercising. If one has never jogged before, he will find it hard t o go the distances that a regular runner can, without losing breath or pausing.With repetition and constant practice though, he will find that he is able to travel longer distances without tiring out. Independent studies abroad have shown that one of the major reasons disproving â€Å"Alcoholism as a Disease† is that when treated with a program such as AA, the drinker, or â€Å"patient†, is confronted with stopping drinking cold and taking control of their lives. If Alcoholism was in fact an uncontrollable disease, that takes control of various organs and functions of the body as it deteriorates them, one would not be able to do this process successfully.References Ann W. Lawson, Gary Lawson, (2004), â€Å"Alcoholism and the Family: A Guide to Treatment and Prevention† (2nd edition) Motivation Pr. Bower, Bruce. (1992) Science News. Alcoholism: Nurture May Often Outdo Nature Washington: Vol. 141, Iss. 5; p. 69 http://proquest. umi. com/pqdweb Donald W. Goodwin (2 000) â€Å"Alcoholism: The Facts† ; 3 edition Oxford University Press, USA Doug Thorburn, (2005) â€Å"Alcoholism Myths and Realities: Removing the Stigma of Society's most Destructive Disease† Galt Publishing Edenberg, Howard J (2004) Medical Letter on the CDC FDA.Alcoholism; Alcoholism risk linked to gene involved in brain chemistry Atlanta: p. 10 http://gateway. proquest. com/openurl Elliot, Victoria Stagg (Ed. ). (2001). Addictive Cocktail: Alcoholism and genetics. AMedNews. http://www. ama-assn. org/amednews/2001/02/05/hlsa0205. htm Fitzgerald, Kathleen Whalen. (1988), Alcoholism: The Genetic Inheritance, New York: Doubleday Heath, Andrew C and Elliot C Nelson. (2002) â€Å"Alcohol Research and Health. Effects of the interaction between genotype and environment: Research into the genetic epidemiology of alcohol dependence†, Washington: Vol.26, Iss. 3; p. 193 http://proquest. umi. com/pqdweb Mawr, Bryn. (2002) Senior Seminar in Neural and Behavioral Sciences . Nature, Nurture, and Evolution. Haverford College. Nicholas A. Pace. (2001) â€Å"Alcoholism Is a Disease† Alcohol. William Dudley, Ed. Teen Decisions Series. Greenhaven Press Richard Fields, (2006). â€Å"Drugs in Perspective† McGraw-Hill College Volpicelli, Joseph R. , â€Å"Alcohol Dependence: Diagnosis, Clinical Aspects, And Biopsychosocial Causes† http://www. doctordeluca. com/Documents/AlcDependenceOverviewVolpicelli. htm

New Product Launch Marketing Plan Essay

Executive Summary Learning Team A has shown in the first two phases of the marketing plan that individuals exercise for a variety of reasons including obesity, addressed target markets (recreational, fitness, and professional athletes), decision motivators and buying behaviors (individual needs and health concerns), the Product Life Cycle, the four P’s, and the product mix. Within this final phase, Learning Team A will be discussing situational analysis, market growth potential and competitive analysis, segmentation, target market, and positioning, pricing and distribution, and marketing communication. Also discussed will be the financial aspect, intended market objectives for year 1, year 2 and year 3, implementation milestones, and finally, evaluation and control metrics and methodology to measure performance. Situational Analysis My Run Buddy offers a new innovation in fitness technology as the first voice commanded treadmill. Its product marketing on extraordinary combination of powerful design and features are the key factors for its product brand development and market growth in the fitness industry. Enhancing and implementing strategic marketing plan will also be essential to the success of My Run Buddy. Market Growth Potential and Competitive Analysis There are so many treadmills out on the market today, individuals try to find just the right one that will give them just the right workout for their lifestyle. With the innovative features that are installed on My Run Buddy, such as the Voice Command option, Learning Team A believes that this will escalate My Run Buddy to the top of everyone’s list of treadmills. Learning Team A estimates that with these innovative features, sales will be high and  profits will be generated. Learning Team A compared My Run Buddy with two different treadmills that are out on the market today, the LifeSpan Treadmill and the Life Fitness T5-0 Treadmill. After reviewing both of these, the one that comes closest to My Run Buddy is the Life Fitness T5-0 Treadmill. The Life Fitness T5-0 Treadmill has many of the similar features, warranties and price range; however, it does not have the Voice Command feature. The Voice Command feature is what is unique to My Run Buddy and everyone that uses this machine, whether it be at home or in a gym, will feel comfortable with the features and enjoy the easiness of programming it to their respective needs. Marketing Strategies The major strategies to market My Run Buddy are aimed toward health and fitness industries. According to Wellsource (2014), in the next five years, an increase of at least 4.2 percent within five years is projected for the demand in services and equipment for the multibillion-dollar health and wellness industry. My Run Buddy will reach out to male and female customers mostly between the ages of twenty to forty years old, which does not limit customers who are fifty years of age and above because of the growing demand to promote active health lifestyle for all ages. In addition to the market target stated, a small percentage of customers who may use My Run Buddy include professional athletes preparing for competitions such as marathons or the Olympic games. Positioning My Run Buddy focuses on its ability to become as the first voice commanded treadmill providing extraordinary combination of powerful design, comprehensive product features, and positive health and fitness results to its customers. Its major advantage compared to other existing treadmills is its capacity to offer personalized fitness workouts to ensure safe workouts based on each user’s health status, vital signs, and intensity of workout. Marketing Program Kotler and Keller (2012) mentioned that consumers often make the decision to purchase certain products based on how they perceive the price of the  product is rather than the marketer’s stated price. The automobile may cost $100,000, and if some customers perceive the particular price to be reasonable price for the automobile, they will purchase it based on their perception and not because of the fact that marketers set the price of the automobile as $100,000. Same customer may feel that $30,000 for different automobile is too expensive even though he or she felt that $100,000 for the automobile was reasonable for them because they perceive each products differently. Kotler and Keller (2012) also mentioned that customer are less sensitive to price of the product when they believe that 1) there are not too many similar products in the market that can replace the quality of the given product; 2) the high price of the product can be justified; 3) stated price of the product is just a small cost of obtaining unique product for the life time. Learning team A intends to set the price of the voice commanded treadmill to create the perception that the price of voice commanded treadmill is reasonable enough for a customer to purchase the customized treadmill that can enhance their health status for the rest of their lives. Rather than matching the price of the treadmill to another company’s lower price of the treadmill, Learning team A believes it will be beneficial for the company if the company can justify that customers are paying for superior quality of the voice commanded treadmill, and they are saving money for more value on the voice commanded treadmill by paying the stated retail price. Kotler and Keller (2012) stated that companies need to consider four different objectives when they are attempting to determine the level of effectiveness for their market logistics: 1) How should the company handle orders from customers? 2) Where should the company store their products? 3) How much products should the company store in the designated storage space? And 4) How should the company distribute the product to the customer? Learning team A believes it is best for customers to be able to order the voice commanded treadmill from the company’s internal website or the electronic commerce company, such as Amazon because customers do not always have time to visit the local retail locations to order the product. Learning team A believes the company should store voice commanded treadmill in warehouses located in west coast, east coast, and southern states and use  the fast transportation method, such as FedEx, UPS, and USPS to expedite the shipment process. Learning team A does not recommend the company to store excessive amount of voice commanded treadmill in their storage locations, but they suggest that company’s logistic professional and sales professional should work together to determine the projected amount of sales for the given period and attempt to clear out the amount of inventory if they become too excessive by promoting clearance sales events. Marketing Communication Plan Multiple methods of advertising and promotion for My Run Buddy will be used as part of marketing plan for reaching out to its target market. Kiosks will be installed in stores and retailers selling the product, where its shoppers will experience free product demonstration. Discount coupons, extended warranty, free product delivery, or free trial offers are also few promotions to be considered for customers. Other than kiosks in stores, My Run Buddy can also be offered for free trial or deals to different fitness locations such as LA Fitness or Gold’s Gym. Furthermore, advertising through multiple media such as print, online, television will be utilized to spread information about the product. Financial Information Our cost structure allow us to pass some savings and still have a solid 200% contribution margin which means that even if we start with low profit, we can sustain the operation enough to see the product establish in the market. Our Policy is to have certain allowances and discounts for wholesalers tie to our AR so our Promotional Pricing follow the following: Total Cost (Including Labor, Overhead, and Transportation) per unit: $2,000 US Direct Cost (Parts, electronic components, etc†¦) per unit: $1,250 US Contribution Margin Goal (Floor Price): $2,500 Sensitivity on Total Profit without marketing expense: Price 1: $3,600 (80% Profit) p unit Price 2: $3,200 (60% Profit) p unit. We will sell the Unit to the Wholesale at $3,600 with a contractual allowance to renew each year of 5% prompt pay discount (less than 30 days), and an additional volume (more than 10 Units per month) discount of 7% of  the marked price. This will allow the wholesaler the possibility to pay only $3,181 per unit if they pay on time and order 10 units per month. A savings of $419 per unit or 11.64% discount. Our closest competition based on the specs (4.0 Motor, Absorption pad, Monitor, etc.. but without the voice activation is the Life Fitness Club Series Treadmill (http://www.treadmilltalk.com/treadmill-comparison-chart-5.html) with an average price in the US of $5,500. Financial Objectives To start sales with a minimum of 60% Profit To increase sales by 2% in Year 2, and another 5% Year 3 To keep plan under budget Break Even Analysis Cost to produce a treadmill unit (Direct Cost): $1,250 Fixed Cost (Annual Overhead): $9,000 ($750*12) If selling for $3,200, then we need to sell 5 Units to break even! ($9,000/ ($3,200- $1,250)) If selling for $3,600, then we need to sell 4 Units to break even! ($9,000/ ($3,600- $1,250)) If selling for $3,181, then we need to sell 5 Units to break even! ($9,000/ ($3,181- $1,250)) Marketing Expenses We are estimating a marketing expense (promotion, training, etc†¦) of $500 on Year 1, $400 Year 2, and $280 on Year 3 Per Unit; these figures are considered in the budget. Forecasting Demand We are estimating a total of 200 Units sales on year one with an increase of 2% in Year 2, and another 5% Year 3. We will keep the price the same for the first 3 years; therefore we expect the following each year: Year1: $636,200 in revenue with a 64.7% Profit Year2: $648,924 in revenue with a 64.7% Profit Year3: $681,370 in revenue with a 64.7% Profit Marketing Objectives Year 1: Establish the Product in the industry: To be one of the top 5 brands in the fitness equipment industry among the wholesalers and the consumers. Year 2: Increase Sales on a steady pace: To increase the number of wholesalers purchasing our product by 7%. Year 3: Brand Management: To ensure consistency between our brand licensing strategy and the overall business goal† and to focus on maximizing leverage of the brand. Implementation Milestones Milestones during this project will be the main guides to product progression and success. In order to determine whether the product development and launch is on track our team has decided to set in place milestone or timeline marks to stay on track. Our product will have 4 major milestones with different sub sectioned goals. The first milestone will be identifying customer needs and within this major category we have to accomplish the following goals; business problems, customer requirements, business opportunity, target application and technology requirements/abilities. The second milestone will be to accomplish understanding of the market opportunity. Within this we plan to accomplish industry trends, market size and growth, target market and finally market channels. The third milestone will be entering the market. Within this second major milestone we will accomplish product positioning, competitive strategies, pricing, marketing plan, sales strategy, sales tools and customer support. The third milestone will be a continuous process during the length of the product. The final milestone is generating revenue and the goals accomplished will be establishing partners, channels and leads. The last milestone will also be a continuous process for the length of the product. Milestones may be introduced and revamped depending on the shift of the product lifecycle. Since our team is aiming for continuous growth and success, we are aware that milestones need to be in place and also re introduced so that a cycle does not fail and we continue to succeed. Evaluation of Metrics and Methodology Elrod, Susan Murray, and Bande (2013) mentioned that there are four different categories of performance measures supply chain companies consider when attempting to determine the level of effectiveness for their supply chain management system: financial cost, quality, time, and flexibility. The cost to produce the product, the cost to distribute the product to the customer, and the cost to store the product in warehouse are some of the key  factors affecting the financial cost category of the supply chain management performance metrics (Elrod et al, 2013). Customer’s perceived value of the product, level of accuracy of the product, and the ability for a company to distribute the product safely to the customer without any damage fall under the quality category under the performance metrics for supply chain management (Elrod et al, 2013). Learning team A intends to incorporate similar set of performance metrics by evaluating production cost and inventory cost against the amount of revenue the voice commanded treadmill generated for given period of time to determine if the cost of product is exceeded by the revenue the product generates. Learning team A will also evaluate how fast the company can distribute the voice commanded treadmill to its customers without damaging the product and how well the voice treadmill can perform according to the specific features on the product to obtain customer loyalty. Contingency Planning According to Mindtools.com (2014), â€Å"The need for contingency planning emerges from a thorough analysis of the risks that your organization faces. It is also useful in thinking about new and ongoing projects: what happens when ‘Plan A’ does not go as expected?†. Contingency planning is highly important to our team and will be the foundation we follow for risk assessment and planning. We will minimize error and failure by expecting the worse. What if the consumers do not want to buy our product, what if it doesn’t sell as much as we thought it would. By preparing for the worse we will be setting up for successful future. Our contingency plan will be to continuously conduct risk assessment regardless of how well our product is doing. Communicating issues and good ideas will be a constant goal within the product team and shareholders involved. If at whatever point we need to retrain or train personnel our team is equipped with the information to do so. We will keep documentation of successes and failures no matter how big or small. Finally we will evaluate performance and implement goals so that we are able to assess how well the product is doing. Conclusion In conclusion, Learning Team A has shown, within their marketing plan, that the Voice Command treadmill is a unique product that will generate large profits for the proper company in today’s society. Learning Team A has  also shown how this type of treadmill is more advanced than those on the market with the addition of the Voice Command feature and how it will be accepted in the long term by consumers looking for the proper workout equipment to maintain their health. With this new feature, Learning Team A feels that consumers will be drawn to My Run Buddy for their health needs as the innovative features lets them feel more comfortable working out and they don’t have to worry about calling anyone if there is a medical condition that arises, all they would have to do is tell the machine to contact the hospital. References Elrod, C., Susan Murray, P. E., & Bande, S. (2013). A Review of Performance Metrics for Supply Chain Management. Engineering Management Journal, 25(3), 39-50. Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Wellsource. (2014). Market trends project more growth for wellness industry. Retrieved from http://www.wellsource.com/company-news/Market-Trends-Project-More-Growth-for-Wellness-Industry.html Mindtools. (2014). Contingency Planning. Retrieved from http://www.mindtools.com/pages/article/newLDR_51.htm

The Electronic Appliance Maker And Marketer (Samsung) Essay

The Electronic Appliance Maker And Marketer (Samsung) - Essay Example No company is a unique entity independent of its external environment. These factors influence how a business operates and compiling a pest analysis generates valuable information to analyze a company’s business environment as a whole (Johnson, 2008). Political Despite the political situation being conducive in the majority of the countries where it operates, Samsung faces serious, political threats in its countries of operation. The political climate in South Korea has recently become a perturbing for Samsung, and the company faces similar political instability in North Korea (Michell, 2010). The situation is not as grave  as that in some of the countries where it operates. In African and South East Asian countries, Samsung is experiencing a discrete limitation due to the harsh business environment. The company enjoys favorable political conditions in countries like china and India, allowing it to build a better focus and concentrate on the markets. South Korea's relations with China have improved recently, creating a favorable business environment for Samsung. Taxes in China are also low, and the Chinese tariffs are on a declining trend (Michell, 2010). Economic Since entering the China market, Samsung posted its first profit in 1911 and 23 of its local manufacturing companies achieved a cumulative surplus in 2000. The company started to formulate a new business strategy for undertaking its business in china at the group level after the September 11 2001 terrorist attacks in the United States (Luo, 2001). The attacks highlighted how the company’s reliance on the US market left it vulnerable. Samsung reconstructed its global strategies around china in order to overcome the... This paper approves that Samsung is an established comprehensive manufacturer of electronic components and parts, therefore playing a significant role in the electronic industry. Its competitive strategy, vision and mission have focused on differentiation and cost leadership. Samsung statements have included continuous development leadership and competitive production costs with high quality being one of its major strategic items. The company has been investing on strengthening its cost competitiveness and restructuring its production mix. It is constantly improving its innovation, quality, and customer service to stay competitive. Strong innovation is a key priority for product differentiation and Samsungs manufacturing system focuses on flexibility, quality, and retaining balance to attain the core of problems faster. This strategy is critical in the company’s effort to attain international recognition as being a leader in the industry. The company also stresses on securing the latest level of technology and quality assurance at the highest standard possible in attempts to continue improving reliability. This report makes a conclusion that the company has developed a strong structural integration which includes production, procurement, marketing, and research and development. Through this everyone in the company shares information and logistics on a real-time basis to support organizational downsizing, management renovation and engineering concurrently. Samsung has insisted on sticking to its purchasing policy in obtaining superior quality.

ADULT DEV CASE2 Research Paper Example | Topics and Well Written Essays - 500 words

ADULT DEV CASE2 - Research Paper Example r learning aspect, self-direction is a characteristic that is present in almost every individual but the degree of its existence in individuals varies tremendously, those who are involved in self-directed form of learning are not necessarily going to learn on their own all the time, and self directed learners have a higher capability to transfer apply the learned information into practice. Other activities that are said to be part of self-directed learning include: reading without guidance, becoming a part of a study and pursuing internships (Grow, 2012). Teachers can even influence and aid self-directed learners by being in continuous communication with these learners, providing them with the required resources, encouraging them to think critically and analyzing the outcome of the process. Educational institutes on their own can be of great aid to self directed learners if they create programs that are not conventional in nature, allowing students to study individually and offering new and novel learning programs. As stated in the definition of self-directed learning that an individual gains the ability to learn on his own, similarly when an individual becomes mature and is recognized as an adult, he/she becomes independent, he/she himself chooses what to learn from and where to learn from, they even identify resources that will help them in performing their jobs in a better way, they even obtain knowledge with the aim of immediate application of information they have gained and as their maturity level increases, their inner drive to obtain aims and objectives even increases which motivates them to gain knowledge (Pata, 2009). The message obtained through these resources is that individuals at different age levels gain education for different reasons, and their way of obtaining knowledge is even different. Thus, it is the task of the educators to treat individuals of different ages in a different way. If the audience or the pupils are children, educators should

James Burkes Essay Example | Topics and Well Written Essays - 250 words - 1

James Burkes - Essay Example Consequently a lot of materials got lost with no one being aware. By the end of the 14th century there was a boom for everything that could be sold, everyone who had something to sell went to sell and this was the beginning of goods and money being exchanged. Towns and businesses developed giving a meaning to paperwork and a need to keep records. As business grew, demand for documentation also grew and the number of writers increased. In 1439 metal bars with engraved letters for faster printing were invented; they would be arranged in a paper frame, smeared with ink allowing printing of as many similar pages as it could get. Arrangement would be changed to make different page contents. This ensured access to Church Bibles, pamphlets and other documents. Rebellion started through pamphlets when Luther printed fourteen complaints to the Church, one being that forgiveness pamphlets were not supposed to be sold. This gave people a chance to express their disagreements. Books in different fields were printed and fashion spread worldwide, with printed science materials scientists were able to correct mistakes. Book fairs were held all over Europe boosting everyone’s sense of identity. Emergence of libraries triggered indexing and cross indexing that would show relations in content, thus, leading to more knowledge discovery. In 1939 the computer was invented; it has led to numerous growths in the field of science and technology. Before the 16th century, the church controlled everything and anything in the Bible was not questioned. Copernicus, who was a priest, researched on heavenly arrangements contradicting views that the Earth was the center of the universe; he discovered that the sun was at the center of the universe. After his discovery he published manuscripts saying that the Earth moves and the sun was at the center of the universe but no one believed him. More researches were done proving that circular motion becomes

The Sovereign Community and the Future of Public Administration Essay

The Sovereign Community and the Future of Public Administration - Essay Example The sovereign community is defined by (Montague Bernard, The Neutrality of Great Britain during the American Civil War) â€Å"as primarily a definition of a sovereign state. We mean a community of number of persons permanently organized under a sovereign government of their own, and by a sovereign government we mean a government, however constituted, which exercises the power of making and enforcing law within a community, and is not itself subject to any superior government. These two factors, the one positive, the other negative, the exercise of power and the absence of superior control, compose the notion of sovereignty and are essential to it (Henry Maine, International Law).† Political science defines sovereignty as an essential of the state to be self-sufficient within the frame of a certain territory. This allows its supremacy in domestic policy and independence in foreign policy. Sovereignty has frequently been misused over the decades. Until the 19th century, the term was used to determine that certain peoples in the world were â€Å"uncivilized† and lacking organized societies. Sovereignty or the lack thereof was used as a term denoting inferior character when compared to â€Å"civilized† peoples.â€Å"There exists perhaps no conception the meaning of which it was introduced into political science until the present day, has never had a meaning which was universally agreed upon (Lassa Oppenheim).† Sovereignty has taken on many different meanings with the development of self-determination and prohibiting the threat of force against modern international law. The UN Charter, the Declaration of Rights and Duties of States, and the charters of regional international organizations feel that all states are judicially equal and have the same rights and duties based upon the fact of their mere existence as people under international law. The right of any nation to determine their own political status and sovereignty within the boundaries of their territorial jurisdictions is widely recognized. The word nation refers to a people who share common customs, origins and history; however, national and international frequently refer to matters of the sovereign states as in national capital and international law. However, state refers to governing and supportive institutions that have â€Å"sovereignty† or control over a defined territory and population. Currently the international comm unity consists of more than 200 sovereign states or countries and the United Nations represents most. The member’s states form a system that takes into account the behavior of the other states in making decisions. Using this point of view, the states participating in the international system face both internal and external security. The concept of the international community has established rules, procedures, and institutions that effect the conduct of their relations. This establishes a foundation for international law, diplomacy, formal regimes and organizations. Public administration is a form of organized rules that implement government policy, and an academic discipline that studies the policies and prepares civil servants for the work. The fundamental goal is to further management and policies so that the government can function. Public

Catholic Theology Essay Example | Topics and Well Written Essays - 1500 words

Catholic Theology - Essay Example It will be demonstrated how Jesus fits into each definition. Jesus is considered a man of the Word. He had a more direct connection to the Word, as he is alluded to in the scriptures as being God, but in human flesh. Jesus was often quoted within the bible saying, "I myself, say unto you". This would lead us to believe that he spoke under his own authority, and on the authority of the Father. Jesus can be thought of as a messenger. In the Old Testament, prophets told the future and truths about God. In viewing a prophet as a messenger of the future, Jesus imparted the news of the destruction of Jerusalem (Luke 21:20 - 22). Not only could he be considered as a messenger, but he was able to "read events and see them in God's way" (Hayes, 99). This would make him a visionary. Jesus was a man of the present. Through use of his vision, he could be called a social prophet. He challenged the patriarchal, purity, and dominion system that were in place during his time. He violated the purity system by healing those that were no longer recognized or considered unclean. He spoke with women, and considered them part of his group. Jesus utilized an open table fellowship in a time when eating was a political act, and it mattered with who you ate. It could be said that he was advocating for a different social outlook by challenging the current system (Howard). It is upheld that God was present in his divine yet human form as Jesus Christ to discuss with clarity his revelations for a new creation of mankind during his Sermon on the Mount (Matthew 5:1 - 2). It is believed by Christians that this served as a commentary for the Ten Commandments.The spirit was at work in Jesus. In saying "I myself, say unto you", brings up the issue of the Holy Trinity. The Holy Trinity is belief in God the Father, God the Son (Jesus Christ), and God the Holy Spirit. The argument is that God can be spoken of as one person or spoken of as three. Trinity means "three in oneness". So, in speaking of Jesus, you are speaking of not one but three people. It can be said that the spirit was at work in him. Through miracles that he performed, i.e. bringing the dead back to life, (Luke 7:13 - 16), he can be considered as much more than a simple prophet.Jesus performed actions that shook, aroused, intrigued, and caused people to change (Hayes, 100). His actions in the temple were anti-purity acts, which upset the people there to buy and sell to the elite (Mark 11:15 - 19). He aroused the masses through speaking the Word of God to one and all, but in doing so aroused the suspicion and anger among the Pharisees. He inspired vision (Mark 1:14 - 18), enabled others to act (Mark 3:13 - 15), and modeled the way (John 8:3 - 11).In most references within the Bible, Jesus has not spok en anything of prophesy but is being named thus. Jesus was chiefly talked about as if he was a pebble in the pond, and because of his birth, the ripples or effects of what came afterward led to the fulfillment of prophesies from the Old Testament. Jesus and his existence must be looked at from the angle as to how he fulfilled prophecy, if He is to be seen as a prophet in all aspects.In the Old Testament, numerous references to the coming of the Messiah sparked what is called Messianic Prophesy, which lists

Religion and Sports Essay Example | Topics and Well Written Essays - 1000 words

Religion and Sports - Essay Example The mural at Notre Dame Stadium is a classic example of how religion has gained significance in sports. This â€Å"World of Life† mural also dubbed â€Å"Touchdown Jesus† informs students, athletes and spectators that religion remains part and parcel of the athletic competition. It teaches all that religion is necessary for achievement as an athlete (Baker, 2007). Religious elements like faith have been known to help players in a highly pressurizing environment. With fanatical following, sometimes an athlete can be overwhelmed by outside influence. This usually emanates from spectators who yearn for good performance. Therefore with faith, an athlete can handle pressure related to off field concerns. In the religious concept, faith is belief in God that He is in control. Thus an athlete will have greater focus, thereby improving his chances of excelling, since the outside influences are taken care of by God. Again, athletes on most occasions view themselves as talented. In religion, these are God given abilities. Here, they view their talents as a God given abilities which must be used to bring glory to God. This alone is a great motivating factor that religion has played in sports. As a result, these athletes compete with greater passion which translates to success (Delaney & Madigan, 2009). In religious congregations, ministers have used sports stories for the benefit of their societies. Some values that resonate well in sports and public include hard work, endurance and detest for cheating. These can have immense impact on communities. It is no doubt that sports just like religion have places for common gatherings. Teams have a following that forms a community (Baker, 2007). For instance in American football, Boston Red Sox has devoted fans who share similar memories of their team. Hence there is closeness among these fans. Supporters therefore will feel comfortable and identify with fellow supporters. This community formed can enjoy the benefit of cohesiveness and a sense of sharing which has enabled humanity to live in harmony. Thus these concepts bind religion and sports together. Religion in sports has been argued to give confidence and strength to athletes. This confidence improves the chances of a success. Here the belief that you have a God behind you, hence the belief of having a good performance (Baker, 2007). When athletes promote and confess their religious beliefs publicly, there is a likelihood that their followers will probably identify with them. An example is in football. When magnificent footballers score, they sometimes show off messages in their chests. Brazilian footballer Kaka is known of scribing the words â€Å"I belong to Jesus† in his shirt. This in effect has impacted on his watching fans who would be interested in knowing Jesus and following his ideals, another positive impact of religion in sports (Coakley, 2008). With intense commitments to their teams and sports personalities, spectator s give meaning and focus to their lives. Sports spectatorship is also a transformative activity by which fans break out from their boring lives. From this perspective, spectatorship are thought to suit specific religious purpose including disappointments, limitations of daily life, establishing a society of fans and belonging to a team (Baker, 2007). Arguments against religion in sports Arguments against religion in sports border on commitment and adverse erosion of social order. Some of the worst sporting violence has been blamed on sectarianism (Coakley, 2008). A good example that comes into fore is the fierce rivalry between Scottish football clubs Rangers and Celtic. According research, many Catholics

How globalisation can have different impacts on various groups within Essay

How globalisation can have different impacts on various groups within the same country - Essay Example How globalisation can have different impacts on various groups within the same country? Improved transport and communication has facilitated trade between countries turning the world into a global village prompting a lot of debate with proponents arguing that globalization is essential for economic growth and elimination of poverty while opponents argue that globalization is undermining the role of the state hence eliminating sovereignty of nations. He argues that the advancement in technology enables suppliers in one part of the globe to satisfy the demands of consumers in other parts of the globe thus increasing the magnitude of globalization. Boyes & Melvin view globalization as increase in cross-border flow of goods and services, and increased mobility of technology, information and individuals. According to Lerman & Schmidt, globalization is not a new phenomenon but has been in existence since the First World War but has increased in speed and intensity in recent past. It leads to convergence of nations politically, economically, socially and culturally. It is char acterized by increased international trade, foreign direct investments, capital flows, migration of population, and flow of knowledge. It has led to overdependence among nations especially poor countries dependence on rich nations. Globalization has opened doors to trade by removing barriers resulting in a lot of competition in domestic markets and providing opportunities for firms to expand into the global arena. There are also increased mergers and acquisitions as competition increases as well as establishment of multinational companies. Globalization has also been in the lime light as the cause of the recent financial crisis due to integration of financial markets and increasing ineffectiveness of the monetary and fiscal policy. Many anti-globalization campaigns have been on the rise as it is argued that it enhances income inequalities and unemployment (Ehrenberg, 1994). The paper discusses the effects of globalization on various groups in USA. Globalization in USA USA is conside red as the most globalized nation. It is a capitalistic state or free market economy and hence governed by the forces of demand and supply and open to competition from all quarters nationally and internationally. The value of foreign trade in USA continues to rise as the effects are felt everywhere especially the less developed countries. For example, the value of merchandise exports 1950 was 4% of gross domestic product (GDP) same as that of merchandise imports. Recently the value of merchandise exports is 8% of GDP while that of imports is 11% of GDP. The exchange of services which was not common in 1950s is now in existence enhanced by improvement in information technology. Outsourcing in 1960 accounted for only 1.7% of the value of services produced in USA and sold to foreigners but by 1997 it had risen to 5.1% showing how globalization is extending at fast pace (Boudreaux, 2008: 8). Deregulation of the financial sector is another phenomenon in USA. The financial sector has thus increased in fragility leading to financial instability and vulnerability to external shocks. The deregulation of banking industry has partly been blamed for the current global financial crisis. The banks engaged in sub prime mortgages and securitization of the mortgages without a limit leading to collapse of the institutions as a result of bursting of the housing bubble. This effect was transmitted to other parts of the economy and the world as a whole through integration of world financial markets (Brewer & Boyd, 2000). According to Pryor (2000), there is a change in the location of trade transactions in the USA from business people to multinational companies. He alleges that

Managing Financial Resources Research Paper Example | Topics and Well Written Essays - 1750 words

Managing Financial Resources - Research Paper Example The administration, design, and production budgets should be reviewed so that problems with those could be uncovered and favorable changes could be made. Prices of inputs used for the production process could have increased. New machinery could have been bought for production or design. Sales declined by 15 percent. Normally the Direct costs also should have gone down proportionately. Ideally the direct costs should have come down from 110 million to about 96 million. This indicates that direct costs are not truly apportioned among the products. A review of the costing method is required to identify any problems with it. Similarly, when sales have gone down by 15 percent, gross profit came down by 27 percent. If profit margin was the same on all products, the gross profit would have come down to a similar extent. This means that a larger percentage of sales were of products that are priced so that the profit margin is low on their sale. Some products might even be prices at a level that causes a loss. The above observation, when seen together with the increase in production overheads confirms the view that the costing of products is not done in a realistic manner. The deployment of more resources in production resulted in increased production overheads, but it did not result in increased sales. ... The above observation, when seen together with the increase in production overheads confirms the view that the costing of products is not done in a realistic manner. The deployment of more resources in production resulted in increased production overheads, but it did not result in increased sales. Increases in the marketing budget also did not increase sales, which could be a result of poor advertising practices. II. Pricing Policies Slingshot follows "cost plus pricing." This method adopts an average cost for products and the selling price is arrived by adding a percentage "mark up" (In this case 15 %). This method overlooks the fact that the basic costs of some products are more than those of other products. In fact, the selling price is not directly related to the value addition done in specific products. A more reliable method for pricing is "Absorption Cost Pricing." In this method, direct and indirect cost of each product is scientifically determined and allocated. Each product sold by a company is given a share of the company's direct and indirect costs and given a separate total cost. A "mark up" is applied to the actual cost as determined for each product. "Cost plus pricing" and "Absorption cost" pricing both do not take into account any "market factors" such as demand and availability. This may not be necessary for this kind of business where market demands remain steady. However. a massive increase in the amount of resources devoted marketing did not seem to bring any results. This might be a result of limited demand elasticity. It could also be a result of bad marketing. Consumer surveys should be done to analyze consumer demand so that marketing is more effective. The market for Slingshot's products and any companies that compete with

Explain Erich Fromm’s twofold meaning of human freedom Essay Example for Free

Explain Erich Fromm’s twofold meaning of human freedom Essay Erich Fromm is a German psychologist explored human freedom. He wrote about the two folds of human freedom, which are, the freedom â€Å"from† traditional authorities such as the state and (2) the freedom â€Å"for† actualizing one’s individual destiny. In his work about the Freedom in History, Fromm argues that the people came to understand the real meaning of freedom in the 20th century. They thus fight to defend it. This is because it brings a lot of joy to the people, therefore prompting them to devise ways of maintaining it. Through his work, he tries to explain the main cause leading to the fall of the previous social order. In addition, it has led to the rise of a new generation of independent beings who are fighting for direct high-quality future. This development makes them to have a feeling of not just fulfilling their socioeconomic role in the society, but also contemplating their future Secondly, Fromm tries to explain the way the people are Escaping freedom through his suggestions that people are successively attempting to lessen negative effects although expanded thoughts and behaviors provide them with security. He explains three forms of escaping freedom whereby he suggests that the dictatorial personality contains a sad and masochist element which gains control over the other people. Such control imposes order in the world. The ambiguity of human freedom is especially evident when making important life choices, for example, who we want to be and how we want to live our lives. Fromm holds that although people in advanced societies have been freed from the bonds of preindividualistic society, which gave them both security and limitations, they have not gained freedom in the positive sense of realizing their individual selves. That is, they have not found an outlet for the optimal expression of their intellectual, emotional, and social potential. We have freedom to direct our lives—from the details of daily life to the more crucial choices such as our careers. Karen Grover Duffy and Eastwood Atwater (2008). Psychology For Living: Adjustment, Growth, and Behavior Today (9 ed. ). Upper Saddle River, New Jersey: Pearson/Prentice Hall.

Causes of Parkinsons Disease

Causes of Parkinsons Disease Parkinsons disease (PD) is caused by the progressive death of substantia nigral dopaminergic neurones, resulting in the reduction of caudate-putamen dopamine concentration in the basal ganglia. Insufficient DA produced from the substantia nigral dopaminergic neurones due to progressive degradation in PD patients results in motor neurone cell death. Afflicting just under 1% of the population over 60. Little was known about the pathophysiology of PD, with the classical pathological hallmarks of loss of nigrostriatal dopaminergic neurons and the presence of Lewy bodies (Dauer, 2003). Though the first clinical description of the disease was written in 1817 An essay on the Shaking Palsy by James Parkinson. Taking nearly 150 years to make real progress, the first milestone occurred in the 1960s when striatal dopamine (DA) levels were discovered to be sharply reduced in PD patients (Garcia-Ruiz, 2014) linking PD to DA content of the basal ganglia. DA production occurs with the substantia nigra pars compacta uses the nigrostriatal pathway to transport dopamine via the dopamine transporter (DAT) controlled via a sodium gradient to the striatum. These co-dependant systems require dopamine production for motor movement; when the death of substantia nigral dopaminergic neurones occurs dopamine content in the basal ganglia is reduced and thus impairs motor function. Garcia-Ruiz (2014) rationale from his discovery was the two systems are linked as the stratum doesnt produce dopamine indicating its source elsewhere, thus connecting substantia nigra pars compacta (a known pr oducer of dopamine) in PD and that substantia nigra pars compacta neurone death is responsible for the pathophysiological symptoms of PD. Iravani (2005) states that when some 60% of nigral-striatal neurones have been lost the first motor abnormalities appear; resulting in diagnosis as late as 3 years after initial neurone death. Neurodegeneration of substantia nigral dopaminergic neurones symptoms of can is managed. Levodopa (L-DOPA), the precursor to DA synthesis (making it a logical choice for using therapeutically) and DA agonist is able to cross the blood-brain barrier (BBB) via the LAT-1 (large amino acid transporter) where it is converted to dopamine via DOPA decarboxylase.   This increases dopamine content in the brain and reduces symptoms such as motor skill deterioration. Levodopa also occurs in peripheral circulation resulting in peripheral dopamine concentration to increase causing a nauseous side effect, as a result levodopa of always given with carbidopa which inhibits the peripheral metabolism reducing this nausea (Dauer, 2003) also increases the bioavailability of L-DOPA in the CNS. Lee (2009) an expert in PD, described PD it as a commonly diagnosed bradykinesia disorder characterised by severe pars-compacta nigral-cell loss and aggregated a-synuclein accumulation within cortical regions. Thought to be part of dopamine release and transport regulation, a-synuclein induces microtubule-associated protein fibrillation and within overexpression a reduction in neuronal responsiveness. This ties into the prion hypothesis, in which the misfolded protein a-synuclein can trigger aggregation of interconnected groups of neurones, thus resulting in Inflammation, oxidative stress, excitotoxicity and reduced responsiveness.   Though his theory is contradicted by Leonidas (2012) who claims that there is insufficient evidence that consists of the idea that there is an overexpression of a-synuclein protein in PD brains; when mRNA studies show a decrease of SNCA expression in PD nigra. Though Stefanis. L. does acknowledge there could be a rare familial and sporadic link of SNCA expression and PD, as ÃŽ ±-synuclein is found within Lewy bodies which are a characteristic of PD. Lewy bodies are aggregates of protein and are a classical sign of neurotoxicity, and closely associated with a-synuclein due to the radiating fibrillation of a-synuclein tying into Lees (2009) PD description. Lewy bodies also contain ubiquitin, a-B crystalline and neurofilament protein in an aggregated form. The a-synuclein interacts with DNA causing degradation (Power, 2017) and also Power observed ÃŽ ±-synuclein and ÃŽ ²III Tubulin from Lewy bodies and n increased mitochondrial loss with neurones developing Lewy bodies, suggesting a link between Lewy body development and substantia nigral dopaminergic neurone death. Powers theory indirectly contradicts Leonidass theory on a-synuclein expression, as a-synuclein is required for Lewy body formation and thus leads to substantia nigral dopaminergic neuronal death Lees research does, however, support the Powers theory. Dauer (2003) infers that it is possible that the misfolding of proteins which result in Lewy bodies could offer a level of neuroprotection by interfering with programmed cell death (PCD) and oxidative stress; thus slowing down neurodegeneration. Lewy bodies could interfere with Bax molecule formation (which there are elevated concentrations within PD patients) due to the changes in protein morphology, thus counteracting the overexpression of Bax (Dauer, 2003). Though age is a significant risk factor for the development of PD, one toxin, in particular, can cause the disease to develop due to it targeting substantia nigral dopaminergic neurones. Siegel explains that though MTPT (1-methyl- 4-phenyl-1,2,3,6-tetrahydropyridine) itself isnt toxic, though the active metabolite form MPP+ is. Though at the time (1999) the mechanism for MPP+ toxicity wasnt understood it was later described by Alexander (2004). MPP+ toxicity via the inhibition of the mitochondrial complex I resulting in inhibition of the respiratory chain and enhanced oxidative stress within SNc neurones resulting in PCD. MPTP is used in experimental parkinsonism as dosing marmosets via subcutaneous administration of MPTP 1 mg ⠁„ kg for 3 consecutive days, which Iravani (2005) found to produce reproducible results. The use of MPTP on marmosets and the development of PD provides sufficient evidence that MPTP is connected to the development of PD, it also allows for research to be done on animals are they can be given the disorder within a 6 month period an allow for research into the causative factor behind PD and the regions of the CNS that are affected. The expansion of understanding PD pathogenicity has grown over the last 25 years according to Schapira, as toxin research, postmortem investigations and gene deficits with familial PD have become general knowledge in consensus about the underlying mechanisms of cell death and neuronal loss. inflammatory change, mitochondrial dysfunction, oxidative stress, and altered protein formation are considered the main lead into understanding PD (Schapira, 2011).   This ties into Dauers theory on Lewy bodies, Lees explantation on a-synuclein as they/were researching the leads mentioned by Schapira. The causative reasons for Parkinsons disease are thoroughly understood today compared to 1817, however, research is still underway to definitively understand the disorder. There is a clear understanding that (PD) is caused by the progressive death of substantia nigral dopaminergic neurones resulting in a reduced SNc dopamine content resulting in pathophysiological side effects. It is clear however that Lewy bodies are a classical characteristic of PD and are used in the diagnosis of the disorder, their true function is still under research. There is still some grey area of what causes the sudden initial death of theses neurones, though MPTP is linked to PD development via the study of marmosets. The research will continue to enhance a limited knowledge of the disorder and if there will ever be a possible way to regenerate those lost signalling pathways. Stem cell research on the cutting edge of neuronal regeneration as these unspecialised cells will eventually become neurones, replac ing the one already loss to cell death. Though ethically there are issues around using stem cells, it is a case of the good out weights the bad. References Abeliovich. A, S. Y.-L. (2000). Mice Lacking ÃŽ ±-Synuclein Display Functional Deficits in the Nigrostriatal Dopamine System. Neuron, 25(1), 239-252. Alexander, G. E. (2004). BIology of Parkinsons disease: pathogenesis and pathophysiology of a multisystem neurodegenerative disorder. Dialogues in Clinical Neuroscience, 3(6), 259-280. Baba, M. N. (1998). Aggregation of alpha-synuclein in Lewy bodies of sporadic Parkinsons disease and dementia with Lewy bodies. The American Journal of Pathology, 152(4), 879-884. Bai-Yun Zeng, M. M. (2010). Morphological changes in serotoninergic neurites in the striatum and globus pallidus in levodopa primed MPTP treated common marmosets with dyskinesia. Neurobiology Of Disease, 40, 599-607. doi:10.1016/j.nbd.2010.08.004 Barbeau, A. (1969). L-DOPA Therapy in Parkinsons Disease: A Critical Review of Nine Years Experience. Canadian Medical Association Journal, 101(13), 59-68. Chesselet, M.-F. (2008). In vivo alpha-synuclein overexpression in rodents: a useful model of Parkinsons disease? Experimental Neurology, 209(1), 22-27. doi:10.1016/j.expneurol.2007.08.006 Haber, D. D. (2001, July 1). Striatal Responses to Partial Dopaminergic Lesion: Evidence for Compensatory Sprouting. Journal Of Neuroscience, 20(13), 5102-5114. Iria G. Dopeso-Reyes, A. J. (2014, December 14). Calbindin content and differential vulnerability of midbrain efferent dopaminergic neurons in macaques. doi:10.3389/fnana.2014.00146 Lees. A.J, H. J. (2009, June 13). Parkinsons disease. The Lancet, 373, 2066. Leonidas, S. (2012). ÃŽ ±-Synuclein in Parkinsons Disease. Cold Spring Harbor Perspectives in Medicine, 2(2). doi:http://doi.org/10.1101/cshperspect.a009399 Mahmoud M. Iravani, E. S. (2005). A modified MPTP treatment regime produces reproducible partial nigrostriatal lesions in common marmosets. European Journal Of Neuroscience, 21, 841-854. Marina Picillo, G. S. (2017). Association between dopaminergic dysfunction and anxiety in de novo Parkinsons disease. Parkinsonism and Related Disorders. Retrieved from http://dx.doi.org/10.1016/j.parkreldis.2017.02.010 Pedro J. Garcia-Ruiz, K. R.-M. (2014). Non-motor symptoms of Parkinsons disease A review†¦from the past. Journal Of Neurological Sciences, 338, 30-33. Retrieved from http://dx.doi.org/10.1016/j.jns.2014.01.002 Power, J. B. (2017). Lewy Bodies and the Mechanisms of Neuronal Cell Death in Parkinsons Disease and Dementia with Lewy Bodies. Brain Pathology, 27(1), 3-12. doi:10.1111/bpa.12344 Przedborski, V. J.-L. (2007). Protocol for the MPTP mouse model of Parkinsons disease. Nature Protocols, 2, 141-151. doi:doi:10.1038/nprot.2006.342 Schapira, A. J. (2001). Etiology and pathogenesis of Parkinsons disease. Movement Disorders, 26(6), 1049-1055. doi:10.1002/mds.23732 Siegel G.J, A. B. (Neurochemistry: Molecular, Cellular and Medical Aspects). MPTP-Induced Parkinsonian Syndrome (6th ed.). Philadelphia: Lippincott-Raven. Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK27974/ William Dauer, S. P. (2003). Parkinsons Disease: Mechanisms and Models. Neuron, 39(6), 889-909. doi:http://dx.doi.org/10.1016/S0896-6273(03)00568-3

The Factors Influencing Procurement Route Construction Essay

The Factors Influencing Procurement Route Construction Essay Recent developments in the field of construction have led to a renewed interest in procurement which helps us to induce the technical complexities by organizing and delivering the construction projects using various specialised methods towards the priorities of the client. In addition, it creates perfect relationship between many organizations working on the project regarding their responsibilities and risks. This paper attempts to report the Principal of Heriot Watt University (HWU) about the advanced procurement strategic approach for the new auditorium which is planned to build at the HWU with supremacy. However, it comprises of 200 comfortable tiered seating providing excellent visibility, high specification technology, multimedia theatre with air conditioning, a full size interactive screen and computer driven presentation facilities. 2.1 Assumptions It is required from the initial stage of the project which clearly paves the way for the satisfactory completion of the project. The following assumptions are considered in this report. Capital Cost Cash flow is energetic in the organisations which determine the size of the project which is considered primarily. Likewise, updated cost information was shared by the quantity surveyor to the client who correlates them to the contractor. Recent evidence suggests that during urgency the implication of cost is partially neglected whereas the initial cost and lifecycle cost is always preferred. Time The two main factors governing the time of the project are Design of the project and Methods adapted in the construction site by the contractor. Data from several sources identified that above features are considered accordingly to the clients priority. Quality Quality depends upon the materials used during construction permitting the design specifications. Lifecycle costing is reflected in the quality of the construction work used to reduce the maintenance and replacement cost leading to the better economics overall in the future. The principle of procurement is the eternal triangle which favours the client towards high quality, lowest cost and short time period. All the three factors are mutually concerned in a project if one is given high preference then the other two will suffer. Performance It mainly relies upon the designer who prepares the plan and structural designs for the project, essential for aesthetic appeal and eco-friendly. The choice of materials and the constructors plays the key role in performance and also for the future maintenance and refurbishments. Risk Factors The common risks faced during the construction projects are ground conditions, artificial obstructions and defectiveness in workmanship, material tests and samples, weather. In addition, delay and disputes from both the parties, unapproved payments and the discrepancies from the Government policies and Law arbitration. Planning à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Early acquisition planning is done to select the procurement route. Environment à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Sustainable environment is attained through planning Flexibility à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Changes can be done in the on-going project or in future 3.1 Procurement Strategy In general procurement is defined as the obtaining of goods and services[1] which in construction field refers to the construction materials, plant and services in order to design, schedule, manage, organize, execute and commission the project until delivering to the client. A variety of method have been developed and introduced to assess building through procurement which is obtained by group of multiple organizations experience and expertise. The procurement strategy describes the contribution that the effective procurement will make to the fulfilment of the organizations vision and strategic objectives [a]. Secondly, procurement strategy identifies the main objectives, constraints, funding, and risk and asset ownership of the project which later enhances to achieve the target of the client. Besides, it promotes high standards of professionalism and high quality of management information. Furthermore, reduction in cost is attained through aggregated purchasing power and minimizes the exposure through effective risk management. 3.2 Necessity for Procurement To achieve the value for money To coordinate smoothly with the organizations and to supply focus on chain management To obtain sustainability by making value for money decisions over the life of the asset and not solely on capital costs [b]. To 3.3 Procurement Routes The procurement routes are accomplished with great involvement and knowledge of the individuals and organizations who worked in the industries for years in distinct disciplines. Procurement route is defined as the systems and procedures for commissioning the work. This route is concerned mainly for the strategic approach of the project which simplifies the construction execution by coordinating with the specialist teams of the project. 3.4 Factors influencing Procurement Route Central to the entire discipline of the procurement is the concept of assessment about the ability of the economic operators of the project to satisfy the requisite of the client. The key aspects of this route are employers requirements, tender period/contractors proposals, selecting the specialised contractor and construction. Into the bargain, the following factors are also taken care in this method such as cost certainty, cost reduction, contract period, quality and standards, constructability and litigation. As well as this route is concerned it depends upon the cost and time of the project at the expense of quality which is well suited for perfect carriage of the project. Next, the factors which encourages this route are listed below [3] User familiarity with design and build procurement arrangements Preference of a client or consultant The desire for the single point responsibility for the client Greater certainty of outcomes, initially and in the longer term Despite the fact, follows the present guaranteed maximum price (GMP) which is prepared at the time of agreement and if the contractor finishes the work below GMP then remaining amount will be shared between the client and contractor in most case. Situations Where Design Build Arrangement Used Widely In the case of simple and standard forms of construction are required. Example: Warehouses Where the building needs only minimum architectural works. Example: Farm buildings Where proprietary system is used in buildings as it reduces the design and approval time. Example: Buildings with Automations (such as automatic doors) Where the projects requires local contractor specialists. Example: Specialised in Flooring and Masonry To execute Fast-track projects Example: Hospitals In projects where cost certainty is most preferred. Example: Housing Units 3.5 Types of Procurement Route There is a large volume of published studies describing the role of procurement route obligatory for producing the required project outcomes and have a profound effect towards finishing point. In general there are many procurement routes available which are listed as follows: Traditional / Conventional Design and Build / Package deal arrangement Construction Management Management Contracting Two stage tender Turnkey Public Private Partnership Framework Agreement PFI/PPP Even though there are many routes available, traditional, design build, construction management and management contracting are the major methods used generally. On the other hand, according to my opinion for this auditorium project we can adopt Design and Build route or Traditional route. 3.5.1 Traditional Procurement Route This is the standard method which is in practice for the past 150 years in the construction industry. In this route the client appoints the contractor, architect and consultants to guide the project from the initial stage to pursue perfection in planning and design. Furthermore, the client owns the whole responsibility of the design and project team. Here the contractor involved in the tendering documentation and negotiation processes of the proposed project. The valuation and payment in the administrative department is authorised by clients consultants. To put in a nut shell this method benefits the client in cost and quality with some expense of time. Nevertheless, can be used in a number of situations on the basis of pricing results in a lump sum contract, a measurement contract or a cost plus contract and whether the project is a single one project or a part of a program under single specific term[c]. Secondly, for instance with reference to the proposed auditorium project the three organisers consultants, architect and contractor are employed initially and the project thoroughly managed by the client from the preliminary works. 3.5.2 Construction Management Route 3.5.3 Design and Build Procurement Route The Design Build method is one of the more practical ways of client friendly approach used worldwide to take particularly when the buildings to be produced are either very specialised, and the contractor is an expert in that speciality or when they are generic[d]. Initially, the concept aimed to reduce the conflicts that exist between the architect and the contractor which resulting in poor reputation for the construction project and gave great assurance the timely completion of work at lower cost. However, the client needs to consider the trio of design, cost and quality of the project in advance before employing the contractor. Besides, the desires of the employer (client) is clearly proposed to the contractor to make him/her fully involved in the project including both design and accomplishment which encourages least involvement of the client. The nature of this procurement route is minimizing the design deviations from the original design which aids in cost and time saving for t he employer. Moreover, one major issue in early procurement research is concerned is the quality which is rapidly growing because this method is popularly expanding towards profitability. To gain more projects and profits the design build contractual firms are focusing deeply on the quality in addition to time and cost which is a positive result in favour of this method. The client gets the total financial commitment in advance before the work is initiated and then the contractor shields the complexity of the client in the construction. At first this method is characterised by the tender documents which is developed according to the clients requirements which is published to welcome the different proposals from the potential contractors with numerous quotes of project rates. The potential contractor who wins the tender, meeting the clients priorities will be employed by the client to develop design and complete the design proposals. Here, the contractor performs solely under the client towards t he start of the project by having his own design team and construction team. On the contrary, the contractor is wholly responsible for the design, construction planning, organization and control of the project and also he has the upper hand to engage subcontractors and the specialist sub-contractors for the project. In some case, the client may/may not seek consultant to guide and supervise the contractors work in the project. . Implementation of the Design Build Procurement route As far as the auditorium in the HWU is alarmed the major thing to be considered was the time and cost of the project. If the proposal is given by the contractor it should be performed within the certain time limit such as the project must be finished in between the summer holidays because the students shouldnt grieve from the construction activities. Moreover, the proposed project should not exceed the financial budget of the university. Therefore, design build procurement method is highly recommended for this project which augments the successful completion of the project. However, if the university requires a consultant they can seek help from the Built Environment faculties to oversee the project which saves the consultant cost for the university. Benefits of this route There are several benefits why this route is adopted for this project which are responsible for successful completion of the project on time and for perfect delivery. It follows the two phase selection process that narrows the field of the final proposers to those that are most highly qualified based on experience, capability and capacity[e]. The intricacy in the technical aspects is fully eliminated because the contractor (single authority) is answerable for all the issues faced in the design and building of the project. The work moves forward speedily as there is no need for tendering again for the buildings. Because this method the contractor can reassure the client regarding the financial help needed for the project, how to receive the funding from the lenders as he is aware and well experienced in the field There is no need that a client should be an experienced individual in the construction field as contractor hold the whole obligation. As the contractor is involved from the very beginning he can produce specialised construction knowledge and methods. There is a direct link between the client and the contract as there is an agreement signed before the start of the project. The time consumption is less in this route, as the traditional methods are eliminated in this process. As cost certainty is major concern for this route which benefits the client both economically and technically. There is a possibility of dropping pre tendering and initial tendering costs. The functional building at the reasonable cost can be achieved. As the contractor is in charge for all sub-contractor appointments the client can escape and escape from those burden. Also there are no claims for the contractor if he/she fails to meet the clients needs and has a delayed in time for completion. Following this method maximum risk is transferred, although commercial response in design in order to address contract conditions can result[d]. Many argue that this route agonises from lack of architectural merits, but the fact is it clearly benefits the client by disregarding the risks which arises from those designs. Criticism Faced in this Route Although this method has a huge number of benefits it also suffers from some common drawback such as, Since this route is using simplified construction formats and activities there might be reduction in design quality. Neglecting the innovative design is highly followed in this method which results in the discouragement of architects innovations. The contractors view is always on the capabilities of the firm instead of the requirements of the client. The aesthetic appearance of the project is surrendered towards the cost effective solutions and easy work executions. The long term life and maintenance of the building is not considered by the contractor because low cost budget. The influence of contractor over the quantity surveyor leads to some controversial happenings/activities at the time of payment approval. Bibliography Dunican Cartlidge (2009). Quantity Surveyors Pocket Book. Great Britain: Elsevier Ltd. 197. Allan Ashworth (2006). CONTRACTURAL PROCEDURES IN THE CONSTRUCTION INDUSTRY. 5th ed. Edinburgh: Pearson Education Limited. 77.

Win-Win Situation :: essays research papers

LOOKING FOR A WIN-WIN SITUATION This past weekend marks the largest contract signing in Major League Baseball history. On the 12th of February 2000, Ken Griffey Jr. (formerly of the Seattle Mariners), signed a nine-year $116.5 million contract with his hometown Cincinnati Reds. The city’s fans were ecstatic to bring Griffey back, and considering he turned down an eight-year $148 million deal to re-sign with Seattle, they feel that the acquisition was a real bargain. It really is amazing when a man can make $12.94 million a year, simply for playing the game of baseball and millions upon millions of people are calling it a bargain. Salaries in sports are incredibly sensitive and controversial issues. There are many die-hard fans that believe high-profile athletes are worth each and every cent their contract gives them, however most people believe otherwise; I am one of them. What exactly is it that athletes do that makes them deserving of such high salaries? The real issue at hand here, is that the more money athletes are making, the more fans are going to have to pay to see them in person. Is there really a win-win situation here? As entertainers, athletes are paid for fan satisfaction. The more fans that want to see an athlete perform, the more the athlete is paid. In fact, most athletes, even those who make millions of dollars for each flubbed fly ball, dropped pass, and missed free throw, feel they probably deserve even higher salaries; the reason being that they’re still in demand. While certain athletes may never bring a championship ring to their team, or even bring home a winning season, those athletes will always pack the stands. Fans in the stands translate into ticket sales. Ticket sales can potentially lead to national television broadcasts. Inevitably, the formula of ticket sales plus national television broadcasts leads to massive revenue, and this is how owners and organizations can afford to pay players like Michael Jordan $25 Million for his retiring season alone. However, how does society (as a whole) benefit from these over-inflated salaries? In short, it doesn’t. It is a delicate and confusing situation. If the fans will pay for everything from the hats to the T-shirts, to the tickets to the hot dogs, the teams will generate more money. However, if that happens, come contract time athletes will demand for more money. If the athlete demands more money, the cost of tickets and memorabilia will go up.

Fingernail Phenomenon :: essays research papers

In late September, I went shopping for my seven-year-old cousin. The first place was Toys R Us. After finding what I needed, I went to the checkout line to purchase the items. I thought something was wrong with me, but it was the cashier. The first things I saw were ten lime-green fingernails. They matched her lime-green shirt, which matched her shorts, which matched her socks that matched her shoes. I started to ask her, "Why did you do that to your fingernails?" but I kept it to myself. Then I went to the 99-cent store in Cutler Ridge Mall. Not surprisingly, the cashier was also wearing an outfit with matching fingernails. So I asked her, "Why did you paint your fingernails the same color as your clothes?" She giggled, then replied, "Because it completes the outfit." "So, what happens if you buy an outfit in a color you don't have in nail polish?" I asked. She paused with a puzzled look on her face. I stated, "Thank you, and have a nice day." and walked off. Is this a requirement to be a cashier? Do men have this obsession? Why is it important for one to spend extra time doing the unnecessary? The greatly overlooked fingernails play an important role in everyday life, are examples of the way we learn, and have introduced an unknown creativity to many. Most women view their fingernails as jewelry. On an evening when pure elegance is required, one would rarely see a woman without a manicure. A man's fingernails would almost always look the way they did on the previous day. Every Saturday morning, manicure shops around the world are booked, from open to close, by women who want to be completed for the next week. Why is this needed for one's appearance to be complete? It is just one more cover for a woman's insecurities. Like makeup, the fingernails are dressed up to distract someone from their natural beauty. The nails are used as a stool in order to meet the standard of the "perfect look." Nails tend to be one of the first things women look for on other women to see if they are being "outdone." And if so, then the next time around, the second best must be the best, instead of being naturally beautiful. Women in general are naturally beautiful, but because of certain ads in television, and in magazines, they feel as though perfection is where beauty lies.

Nonprofit organizations Essay

TASC which stands for treatment alternative for safe communities is nonprofit making organization providing access to recovery and specialized services for people involved in corrections, criminal justice, public aid systems and child welfare. TASCS programs serve more than 30,000 people each year across Illinois every year including transitional programs for providing management for clinical case to over 4,000 adults each year who enter the community after incarceration. TASC work together with other service providers and partners to offer treatment, support recovery and establish faith –based organization. Addiction treatment field has grown in the past three decades due to expansion of market for illicit drugs in United States which started in 1960s and need for treatment services and intervention. In the areas of societal changes, key leaders have provided guidance on development in the last thirty years. They have shown their understanding on the need and possibilities for the field, they assess environmental landscape in order to anticipate the coming trends, take care of appropriate risks, act collectively in advancing the field and use influence and power in achieving a common vision. New leaders have been developed who are involved in identification and possible growth of individual who will be leaders of the field of alcohol, prevention and treatment of drugs in the years to come. Beyond leadership being understood as competencies and individual skills, cultures need to be developed about leadership at all levels in the organization. Leadership is involved in working together with others to advance the overall field. It explores, define and implement strategies to bring together diverse entities under common purposes and goals. There is a framework for developing leaders by convening efforts such as initiative for partners’ recovery. the main goals of efforts that are made in development of leadership is to make sure there is continuing evolution in leadership and having sound public policy and quality services to everyone. Fragmentation of philosophies has marked the field of preventing substance abuse and treatment of addiction for more than one century. Right now views are different concerning standardizing treatment methods, using medication-assisted treatment, purpose of recovery movement and outcome measures. Instead of a unified voice being presented, the field is described as multiple movements with many leaders and institutions having different agendas. Recently, the field is coming together with common philosophies to understand the science of recovery from addiction. Leadership understands societal context where the field is located. Plan for future of addiction treatment begin by assessing current environment and anticipating forces and trends for shaping the years to come. Forces in the society are external to control of the field yet for the people who will be involved in treatment and recovery; their future will be shaped by the people within the field by understanding opportunities and challenges that may emerge. The skills for a leader in treating addiction are complex. They need understanding of clinical and all service aspects and have business skills such as property acquisition, financing, contracting and managing profit and nonprofit organizations for organization to be viable and competitive. Leadership is involved in being capable of moving others forward to achieve strategic vision and his skills are strategic planning, financial development, mentoring and communication. Management is involved in putting in place all infrastructure and processes for effective working of organization. Vital management and business skills include team building, development of product and service, human resource development and marketing.

Disaster Response

The aspect of accident has been a commonplace attribute within e very social setting. The strength of the confederacy towards this has been provided by non-homogeneous do workes modeled as disaster trouble strategies. Every community has been therefore at a projected risk of yield by various conceptions of disasters. However, the success of any disaster management work on is a compliment of various phases. Mitigation is the process of gaining the knowledge about the disaster and evolution possible measures of parrying the risks involved.It therefore involves an assessment of the presumable risks which could affect oneself, property of family. It is the compound of both(prenominal) structural as well as non structural processes and measures that atomic number 18 taken towards limiting the impacts held by the disaster (John, 2005). Preparedness is the process whose aim is mainly to prevent the circumstance of the disaster. It compounds the preparation of the procedures and equipments which could be used when the disaster occurs. Disaster response implies the probable methods of fulfilling and providing the staple fiber and adequate humanitarian needs that are of importance to those unnatural.It therefore governs the structures of providing assistance and encourage for the affected persons to undertaken persuasive process in driving out from the crisis. Disaster convalescence process comes after the possible nimble threats and effects to people conduct subsided. It implies restoring the affected property and people to their former order of living by supplying the very essential necessities and creating conditions for a continued life. (John, 2005) In my community, preparedness towards disaster has been a all important(p) role. Various structures, policies and processes have been constituted to avoid and deal with risks.Various processes have been developed to shape possible environments that prevent risks from their occurrence. It has used spile decontamination, soupcon evacuation processes, quarantines, developing emergency structures for the support of rebuilding and supporting the society after these occurrences above other unfathomed measures. At my personal level, I have been obligated in creating moral ken on the principles and codes of risks mitigations. This is by providing supportive processes that classify the society about the possible measures in disaster control (John, 2005).

Corruption and Anti-Corruption in Reform China Essay

After 1989 Tiananmen Square event, the reinvigorated Chinese leading have accustomedthe precedency to the anti- putridness work on their agenda and beef up the anti- subversionefforts. only when up to now, the bodgeion phenomenon is console really rife , and presentlyis seen as the jiffy greatest ordinary concerns(behind unemployment )? The abilityor inability of trine propagation political leaders to successfully curb degenerationwill play a study role in their political survival.This oblige will focus on theanalysis of the extent, forms and characters of decadency in menstruum China, itscauses and effects, and the anti- decadence efforts of the Chinese communist Partyand its g all overnment. 2 The extent, forms and characteristics of corruption in sure China What is corruption? The nonion of corruption varies with time and places. Accordingto Chinese decreed voice communication , the core element of the rendering of corruptionin contemporary China is th e notion of use of familiar force play and worldly concern resources for reclusiveinterests (Yi Quan Mu Si )?This is a very broad definition, which back tooth holda serial cosmosation of phenomenon and behaviours and vary with time. Consequently, it freighterbe adapted to include raw(a) forms of corrupt practice. Corruption in current Chinais often links with detrimental phenomenon and proinflammatory tendency within instigatey andgovernment departments. As a result , anti-corruption effort in like manner includes fightagainst all of these phenomenon and behaviours. This definition has three features. first , the core element of corruptionis not call out or misuse of public power via-a-via legal norms or social standardsfor undercover benefits but the very use of public power for private benefits. Onthe one hand, this is a very strict standard for find what behaviours canbe defined as corrupt since it can includes any behaviour utilising public powerfor private bene fits. On the new(prenominal) hand , assumption that legal norms and moral standardsmay change with time, the definition may take few risks to mislead the extentof corruption or arbitrarily label some practice as corrupt. some other feature of this definition is the ambiguous of the limit private interestsin contrast to public interests , i. e. the interests of whole nation and partyPrivate benefits include not barely face-to-face gains, but withal the interests of workunits , departments and regions when they are given priority over public interests. Third , the definition leaves present the question of which the subject of corruptionis.It not only refers to individual public officials , but in like manner can includes therelatives of public officials and retired public officials, and can also refersto some public bodies and their leaders (as legal rather than natural persons)? As mentioned in a higher place, in official terminology, corruption , negative phenomenonand unwholesome tendency are link up together. Although government officials andthe public in general bind on some practices as corrupt , there are fewer consensuseson other practices.Heidenheimers three- course of study classifications system providesa useful fashion model for understanding both the Chinese categories and the champaigns ofconsensus and want of consensus. Heidenheimers framework includes three categories(1 )? kinfolk A or black corruptionThe corrupt practices in this category,including graft , bribe, fraud, peculation , extortion, smuggling, tax evasion,etc. , Constitute an important part of economic crimes.Because they are obviouslyillegal and the main decide of those involved in these practice is to additiontheir individualized wealth , government officials and the public generally agree thatsuch practices are corrupt. (2 )? discipline B or grey corruption The fall upon characteristicsof this category, into which more and more practices are organism ca tegorised , isleaders of public institutions using their institutional power to append the oftheir institutions and improve the upbeat of their staffs through various legal,semi-legal and illegal ways. such practices includes public institutions makingprofits by engaging in business activities(such as public affirm enter into the stockmarket, the bureau of environment aegis selling environment protection facilitiesto their clients), tantrum up satellite companies , and imposing fines or collectingadministrative tippytoes or charging the so-called service fee and then putting theincome into their own coffers. level B also includes such unhealthy practicesas the extravagance and waste , e. g., consumption public money to support luxuriouswork conditions and/or bread and butter style by ripened officials. Such extravagance and wasteis manifested in galore(postnominal) aspects expensive entertainment, costly inappropriate cars forsenior officials, brainy and tastefully fur nished office buildings, domesticor foreign travel in the name of official business, etc. Such unhealthy tendenciesand the associated corruption , both earthshakingly increasing the publics burden,have led to a significant public outcry. This has led Chinese politics to attemptto stop these practices. hitherto they have met tight resistance from these publicinstitutions which, in turn, justify their practices in terms of the purpose oftheir practice, the legitimacy of their institutional power and the work requirement. (3 )? Class C or snowy corruption Class C practices constitute a grade ofcommon practice of social life. They include the nepotism and favouritism in thepersonnel recruitment and promotional material , bending the law in favour of relatives andfriends in law enforcement, preferential treatment in resource-allocations forrelatives and friends , etc.They are characterised by preferential treatment byofficials of relatives, friends, fellow-villager etc. very muc h of which is, in fact,a way of reciprocating previously given favours. Such practices have penetratedwidely into public life , influencing the behaviour of government officials andordinary citizens as sanitary , contributing to the operation and existence of networksof personal ties throughout China. Creating and maintaining the networks of personalties to seek and give booming treatment is accepted by more or less people , includinggovernment officials, as a public practice when they involved in these practice.However , such networks are condemned by those excluded from them although theywill not be hesitate to engage in such practice should they have an opportunityto do so. The late British China pupil Gordon White had also made a similar classification. 3 Inasmuch as the Chinese authorities combine all the to a higher place categories togetherin their anti-corruption work , in this paper I will treat them all as corruption. However by so doing , the Chinese authorities ha ve set a difficult goal for themselvessince the limited consensus on white corruption may increase the difficulty of attackingthese practices.On the other hand, the labelling of some common practice falleninto the grey area from the white area and some common(white ) as corruptionmay aid to delegitimize them and/or push them into the grey category , thuscontributing to anti-corruption and social and political progress. The extent of corruption has increase dramatically and sharply since 1978 withthe office becoming even worse subsequently in the 1990s. This tendency is apparentfrom the data on perception of corruption in growth countries provided by TransparencyInternational and summarised in circuit card.The above table demonstrates a clear drop in the scores of corruption in Chinafrom until 1980 until 1995 reflecting the increase of corruption in China in thisperiod. The slight improvement is likely collect to the strengthen of anti-corruptionefforts by the third generation political leadership and the deepening of market-orientedreform. But despite these slight improvements , the public and its deputies arestill very dissatisfied with the widespread corruption and the scant(p) effortsat fighting corruption.The vote of nearly 40 per cent of the deputies in the1997 session of topic Peoples Congress against global procuratorators ZhangSiqings Annual work account is an indication of this dissatisfaction. In the 1990s , corruption has worsened and taken new characteristics withinthe above three categories(1 )? Class A corruption as a form of economiccrimes has increase with the following manifestations. First , the number of large-scalecorruption cases increased sharply.